One of the least-noticed elements of Obamacare is a federal rule requiring
chain restaurants to post calorie counts on their menus
starting in 2013. Similar laws have been enacted already on a state or
local basis in several jurisdictions, but it’s only now that the policy
is going national that it really makes sense for companies to start
building strategic decisions around it.
The giants that dominate the chain restaurant market are
adjusting to menu labeling, too. McDonalds, smartly, decided to get
ahead of the curve by
so the company could start the learning process before the competition. They’re also touting a
list of low-calorie options. Tellingly, packaged-food giant Unilever
over the summer to encourage restaurateurs to try to reformulate existing menu favorites into lower-calorie versions.