Monday, April 30, 2012

Moms are building mini-empires online

Last week, I sat in awe in a room full of women — most of them moms — who are powerful influencers reaching giant audiences. They are doing that through a variety of social media platforms and creating small media empires — from their homes.

Through Internet postings, vocal opinions and business acumen, these tech-savvy women have amassed millions of online followers & captured the attention of the big brands. They're doing it on their own schedules, in between scout meetings and soccer games,  and redefining what it means to be working moms.
“These moms have actually made it acceptable to run businesses out of the home,” said Maria Bailey  founder of the SheStreams conference I attended in Fort Lauderdale.

President Obama at the 2012 Women's Leadership Forum

American Rights At Work Launches 'Union Shop' Website to Spotlight Union-Made Products

Labor group American Rights at Work launched a new website this week, "Union Made," designed to spotlight products made by unionized companies. After surveying their membership, the organization learned that many preferred to buy products made by unionized workers, but didn't know where to look to find out what companies were union and non-union. American Rights at Work usually offers up holiday and event guides for products that are union-made, but this new site looks to expand upon those efforts and go beyond just special occasions.

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