Weeks after coming under fire from
Greenpeace advocates for using excessive energy for cloud computing,
Microsoft announced it will become carbon neutral across all of its operations starting July 1.
"It's the right thing to do. And it's also an opportunity to promote positive change, as the world transitions to new ways of using energy and managing natural resources," Microsoft's chief operating officer Kevin Turner said in a blog post yesterday. "That's why today, Microsoft is taking a significant step to further reduce our environmental footprint."
The green measures Microsoft plans to take include creating an incentivized accountability model to make all of its business units responsible for the carbon they generate, focusing company purchases on renewable energy, and collecting and reporting data more efficiently.
"For emissions not eliminated through efficiency measures, Microsoft will purchase renewable energy and carbon offsets," Turner said.
"We recognize that we are not the first company to commit to carbon neutrality, but we are hopeful that our decision will encourage other companies large and small to look at what they can do to address this important issue," Turner said.
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