All USA Clothing started out 25 years ago geared towards the “American male worker,” supplying clothing to local unions. But now according to Emma Zerkel, the company’s current vice president, the company is growing in large part due to more buyers wanting to support not only local industry but environmentally responsible products.
Moving to a focus online has helped All USA Clothing go greener while reaching those important core buyers. Emma says that instead of paying for expensive paper catalogues, she can post new designs to Facebook, or send out an email to her customer email list. It’s a simple logistical solution that cuts her costs, reduces environmental impact, and allows for instant connectivity with customers who care about sustainability.