Wednesday, February 16, 2011

Credit Card Law is Helping Consumers

Now that the economy is improving and card companies have tightened their credit standards to keep away the deadbeats, card marketing is back with a vengeance. In the third quarter of 2010, card companies sent out 1.2 billion credit card mailings, more than three times than the number they sent in 2009, according to Mintel Comperemedia, a Chicago company that provides direct marketing research. Eighty percent of those offers were for some kind of rewards cards.

The message to consumers: We want you back.

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