Some clever entrepreneurs are bringing farm fresh produce to those in both urban and rural areas. They are calling themselves Mobile Farm Trucks or Mobile Farmers’ Markets, and they don’t just cater to high-end shoppers, but provide low-income residents with affordable, fresh produce, grown using sustainable and/or organic methods.
For example, in New York City, the Holton Farms Mobile Farm Truck has taken to the streets with a progressive mobile farm stand, that will operate throughout New York City, to serve as the public and restaurant wholesale clients. "The Farm Truck allows us access to neighborhoods throughout the Five Boroughs without having to open a store.”
The Farm Truck is run by sustainable farmers who partner with other farms and artisan producers to bring other products to its members including ice cream, cheeses, breads, coffee, grains, and soaps. They are accepting Food Stamps and discounting their prices by 20 percent for low-income New Yorkers.
Last year, Maine’s Jordan Farm started a Mobile Farm Stand that travels to senior housing sites in South Portland and to Portland and Scarborough businesses. Using a renovated school bus, they offer the same fresh produce that is available at their farm stand in Cape Elizabeth.
My 2 cents:
Wouldn't it be great if at lunch and after work we could shop from the Mobile Farm Truck parked in the corporate parking lot. Saves time running to the market after work and supports local farmers.
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